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Why do companies run out of stock?

I've seen this many times from several of my favorite suppliers, go to order something and it's "out of stock" or "on order".

I know a lot of suppliers are small individual companies running the business out of their house, but how do you run out? You have a history of what people are ordering, you can see the 510's, or 901's or 36mg juices getting low.

You generally know how long it takes to get the stock from your suppliers in china or whereever you order from.

How do you get in a position that you don't have any stock to sell?

Then on top of that you run a "sale", but have nothing to sell.

Just curious...... and frustrated.

via: E-Cigarette Forum


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